Suggested “Ask” Letter Timeline
Timelines for Annual Giving Campaigns can vary, depending upon the process used and the size of the congregation. In general, Annual Giving Campaigns are held during the fall months in order to ascertain pledge revenue for the coming fiscal year.
The Congregational “Ask” Letter
One of the most vital parts of a successful Annual Giving Campaign is an effective “ask” letter, when the stewardship team of the parish reaches out to the congregation to invite support of the church’s mission and ministries.
Following up after the “Ask”
Often with Annual Giving Campaigns, the greatest amount of energy is focused on creating materials and planning a campaign launch event. However much of the real work of the campaign occurs after the materials have been shared with the parish and the celebratory “kick-off” has taken place.
Sample Letters and Templates